Youngest child of the farm administrator José Pereira da Silva and the housewife Ada Pereira Vasconcelos, Carlos Pereira da Silva was born on April 10, 1939, in the town of São José da Boa Vista, São Paulo. Orphan by mother at the age of three, he was raised by his father and older brothers.
When he was 12 years old, he already dreamt of a better life, the reason why he left home in the rural area of Birigui (SP) and ventured after new opportunities in the city. There he worked as a steward, waiter and door-to-door salesman.
Years after, in Araçatuba (SP), he opened his own business of kitchen utensils. However, his bold and proactive style could not let him wait for customers to come to his establishment, thus he resumed door-to-door sales.
This entrepreneur style would transform Carlos into a successful entrepreneur, a nationally recognized one.
This product was so successful that it ensured the brand’s leadership in the segment.
Advertising campaign made by Colorvisão.
Washing Machine Launch With greater capacity and a modern design, the 15kg automatic is ideal for washing the entire family’s clothes. In addition, it is economic and sustainable with lower energy consumption and the possibility of reusing the rinsing water for other domestic services.